Positioning is the art of creating a unique, memorable place for your company within the landscape of your competitors. It involves market research, brand strategy, business strategy, visual identity, and corporate messaging.

Well-positioned companies can "own" a piece of customers' mindshare through being known for expertise within a particular industry segment.

(PLEASE NOTE: This category does NOT refer to positioning within search engine listings.)

Subcategories 2

Related categories 2

BrandWatch
A model that enables any organization to control value and profitability of their brands.
Inkwell Promotions
Marketing and promotional services in merchandise and image coordination.
The Naming Newsletter
A quarterly electronic newsletter on the strategies and tactics of naming. Contains many articles, clearly indexed and easily downloaded.
The Naming Workshop
Concentrated one-day program designed to generate naming possibilities for any product, service or company.
New Products Workshop
Positioning and repositioning of existing brands.
Positioning Resources
A collection of articles and other resources on market positioning.
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January 5, 2017 at 7:54:06 UTC
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